Phiten is a Japanese company producing apparel, athletic tape, supports and braces, lotions and gels, necklaces and bracelets, health food, and other wellness-related products. Phiten also produces hair-care products under its beauty division, Yuko. All Phiten products are incorporated with one or more "Aqua Metals" base "Health promoting" products. Phiten products have gained the trust, and popularity among many people including world class athletes, physios and general public have benefited from the products for relaxation, reduce fatigue, aging pain and healthier lifestyle. Currently phiten products are available in more than 28 countries with over 500 shops.

Originating in Japan and holding over 100 patents worldwide, Phiten® is the maker of AQUA-METALS™, a collection of proprietary and unique, metal-infused wellness materials and technologies. With over 130 Phiten store locations spread out through all of Japan, the Phiten brand has become a mainstay and a symbol of sports and wellness within the land of the rising sun.

Gaining notoriety and exposure on the field at sporting events and during historical sporting moments throughout the years, Phiten has won the trust amongst world class athletes around the world.